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Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Social media marketing is a form of digital marketing that leverages the power of popular social media networks to achieve your marketing and branding goals.
Best Social Media Marketing
Gaining brand awareness and brand recognition is one of any business’s most important marketing goals. That’s because consumers want to buy brands they recognize. Many shoppers even have certain degrees of brand loyalty, which leads to long-term business benefits. Social Media Marketing (SMM) is marketing that targets social platforms like Facebook, Instagram, and TikTok for brand promotion, target audience growth, driving website traffic, and increasing sales.
What Is Social Media Marketing (SMM)? Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company’s brand, increase sales, and drive website traffic. attract customers, get customer feedback and build customer loyalty. increase your market reach, including international markets. do market research and reduce marketing costs. increase revenue by building customer networks and advertising.