Put simply, eCommerce websites should be designed to convert visits into sales. Visitors now expect a great deal from their online shopping experience and in what is often a congested market place, it is important to carefully balance certain key factors as part of your eCommerce web design.
The overall design of your website should represent your brand and maintain a cohesive company identity.
Your website should be engaging, enticing and offer multiple opportunities to sell.
Your site should be intuitive and easy to use. Careful consideration of navigation, search and general site clarity is crucial.
Establishing credibility is essential. Website purchases are reliant on trust. Trust in the product, trust in the service and trust in the security of the website are important considerations for any ‘would-be’ customer.